Increase Your Adwords CTR
September 6, 2009 • Uncategorized • Comments
Increase your click-thru-rate on adwords with these simple tips.
1. Use the targeted keyword in your ad as much as possible. Include it in the title, description and the URL. Now, for the URL, adwords won’t allow you to make up a fictious website name anymore like they used to. But, you can make up a fake subdomain name. For example: http://money.effbomb.com. The keyword will show up in bold letters and should help you to catch more eyeballs.
2. Capitalize the first letter of every word in the Ad. Google won’t allow ads in ALL CAPS so capitalizing every first letter will have to suffice.
3. Make use of special characters. I try to use these as much as possible. A lot of people don’t use these, but I know first-hand that it’ll draw more attention to your ad. Use characters like these: ? & $ @ % #
These should help you increase your click-thru-rate.
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